digital / image / photography

Color Goes Electric

Greener grass, bluer skies: How photography came to capture the world that we want to see, and how our memories have been fashioned by industry.

Color Goes Electric

by Claire Lehmann

Screen Shot 2016-06-01 at 12.10.30 pm

Since the 1970s, color photography has entirely saturated the visual landscape: the clean white spaces of contemporary art, the pages of magazines, the screens of computers and handheld devices. The question of the relative vulgarity of the medium seems rather quaint, since theoretical discourses have shifted from concerns about photography’s vaunted “indexicality,” its purported objectivity, its visual codes, to matters of identity construction, surveillance, representational politics, and forensics.

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